Integrated Advertising, Promotion, and Marketing Communications
Clow, Kenneth E
Integrated Advertising, Promotion, and Marketing Communications - 3rd ed - London Pearson Education 2007 - 537p.,ill.28cm
Includes: Photo Credits and Index
978-81-317-0996-2
658.8 CLO
Integrated Advertising, Promotion, and Marketing Communications - 3rd ed - London Pearson Education 2007 - 537p.,ill.28cm
Includes: Photo Credits and Index
978-81-317-0996-2
658.8 CLO