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Myths of branding : A brand is just a logo,and other popular misconceptions

BAILEY,Simon

Myths of branding : A brand is just a logo,and other popular misconceptions - London Kogan Page Limited 2019 - xii,244p.,ill.;23cm

Includes : Index

ISBN: 978-0-7494-83098

Dewey Class. No.: 658.827 BAI

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