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Services marketing : concepts, strategies, & cases /

Hoffman, K. Douglas,

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London. - 5th edition. - Boston Cengage Learning 2017 - xv, 458 pages : illustrations ; 26 cm

Includes Index

Includes bibliographical references and index.

ISBN: 1285429788 9781285429786 (hbk)

LCCN: 2015948212

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing.
Dienstleistung
Marketing

LC Class. No.: HD9980.5 / .H644 2017

Dewey Class. No.: 658.8 HOF

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