Marketing Communications: Theory and Applications (Record no. 1124)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220929063450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-74103-269-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications: Theory and Applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 500p., ill., 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bellman, Steven. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION OLD LIBRARY | 09/28/2022 | 45000.00 | 658.802 ROS | 00003234 | 09/28/2022 | 09/28/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION OLD LIBRARY | 09/29/2022 | 45000.00 | 658.802 ROS | 00003388 | 09/29/2022 | 09/29/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION NEW LIBRARY | 11/10/2022 | 45000.00 | 658.802 ROS | 00010017 | 11/10/2022 | 11/10/2022 | Books, Booklets, Workbooks |