Marketing Research (Record no. 2756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221110064240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220908b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-49758-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken |
| Name of publisher, distributor, etc. | John Wiley and Sons |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | xxiii, 731p.ill.,24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes: bibliographical References and Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone, Robert P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | SPECIAL RESERVE OLD LIBRARY | 09/08/2022 | 370288.00 | 658.83 KUM | 00000627 | 09/08/2022 | 09/08/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | SPECIAL RESERVE OLD LIBRARY | 09/08/2022 | 370288.00 | 658.83 KUM | 00000628 | 09/08/2022 | 09/08/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | SPECIAL RESERVE OLD LIBRARY | 09/08/2022 | 370288.00 | 658.83 KUM | 00000626 | 09/08/2022 | 09/08/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION NEW LIBRARY | 11/10/2022 | 370288.00 | 658.83 KUM | 00009928 | 11/10/2022 | 11/10/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION NEW LIBRARY | 11/10/2022 | 370288.00 | 658.83 KUM | 00009927 | 11/10/2022 | 11/10/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | SPECIAL RESERVE NEW LIBRARY | 11/12/2022 | 370288.00 | 658.83 KUM | 00006527 | 11/12/2022 | 11/12/2022 | Books, Booklets, Workbooks |