Principles of Marketing. (Record no. 3001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221017094142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221017b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-292-34113-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | pearson |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 608p.: ill. 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | include : reference and index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik,Marc, Oliver |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | SPECIAL RESERVE OLD LIBRARY | 10/17/2022 | 81570.00 | 658.8 KOT | 00002434 | 10/17/2022 | 10/17/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA MBEYA | TIA MBEYA | MBEYA GENERAL COLLECTION | 03/24/2023 | 81570.00 | 658.8 KOT | 20006038 | 03/24/2023 | 03/24/2023 | Books, Booklets, Workbooks |