Marketing Research (Record no. 3333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221110101336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9971-51-389-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xvi, 750p., ill., 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Including Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, V |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DAY, G. S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION NEW LIBRARY | 11/10/2022 | 30000.00 | 658.83 AAK | 00010065 | 11/10/2022 | 11/10/2022 | Books, Booklets, Workbooks |