Marketing Communications: Contexts, Strategies and Applications (Record no. 3340)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221110103334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-273-65500-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 FIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications: Contexts, Strategies and Applications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xxxii, 790p.; ill,; Include Index, 25cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION NEW LIBRARY | 11/10/2022 | 65000.00 | 658.802 FIL | 00009833 | 11/10/2022 | 11/10/2022 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA DAR ES SALAAM | TIA DAR ES SALAAM | GENERAL COLLECTION NEW LIBRARY | 11/10/2022 | 65000.00 | 658.802 FIL | 00009832 | 11/10/2022 | 11/10/2022 | Books, Booklets, Workbooks |