Basic Marketing; A Managerial Approach (Record no. 3601)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230327135233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230327b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-03649-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mccarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing; A Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United State of America |
| Name of publisher, distributor, etc. | IRWIN, INC |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,749p.,ill.col.:24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incudes Glossary and Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. Jr, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA MWANZA | TIA MWANZA | 03/27/2023 | 30000.00 | 658.8 MCC | 10001344 | 03/27/2023 | 03/27/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA MWANZA | TIA MWANZA | 03/27/2023 | 30000.00 | 658.8 MCC | 10001345 | 03/27/2023 | 03/27/2023 | Books, Booklets, Workbooks |