Consumer Behavior and Marketing Strategy (Record no. 4784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00514nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-060158-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 PET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter J. Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior and Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw-Hill Companies, Inc. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,579p.,ill. col.:23.3cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes: Glossary and Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA KIGOMA | TIA KIGOMA | KIGOMA GENERAL COLLECTION | 11/21/2023 | 34500.00 | 658.8342 PET | 40002008 | 11/21/2023 | 11/21/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA KIGOMA | TIA KIGOMA | KIGOMA GENERAL COLLECTION | 11/21/2023 | 34500.00 | 658.8342 PET | 40002009 | 11/21/2023 | 11/21/2023 | Books, Booklets, Workbooks |