Marketing Research (Record no. 4838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231130153923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231130b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-118-32181-2 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | TIA Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 647p.; ill.; 25cm |
| 500 ## - GENERAL NOTE | |
| General note | Include: Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LEONE, Robert P. et al... |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA SINGIDA | TIA SINGIDA | SINGIDA GENERAL COLLECTION | 11/30/2023 | 107811.00 | 658.83 AAK | 30001360 | 11/30/2023 | 11/30/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA SINGIDA | TIA SINGIDA | SINGIDA GENERAL COLLECTION | 11/30/2023 | 107811.00 | 658.83 AAK | 30001361 | 11/30/2023 | 11/30/2023 | Books, Booklets, Workbooks |