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Marketing Management: A south Asian Perspective

By: Contributor(s): Material type: TextTextPublication details: New Delhi Dorling Kindersley 2009Edition: 13th edDescription: xlvii,646p.:ill.col.,28cmISBN:
  • 978-81-317-1683-0
DDC classification:
  • 658.8 KOT
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Includes Bibliographical References, Glossary and Index

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