Services Marketing: Concepts, Strategies, and Cases

By:

Hoffman, Douglas. K

Contributor(s):

Bateson,John E

Material type: Text

TextPublication details: Boston Cengage Learning 2017Edition: 5th edDescription: xv, 458.: ill., 25cmISBN:

978-1-285-42978-6

DDC classification:

658.8 HOF

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Previous	658.8 HIL Organizational Buying Behavior: The Key to More Effective Selling to Industrial Markets.	658.8 HIL Organizational Buying Behavior: The Key to More Effective Selling to Industrial Markets.	658.8 HIL Organizational Buying Behavior: The Key to More Effective Selling to Industrial Markets.	658.8 HOF Services Marketing: Concepts, Strategies, and Cases	658.8 HOF Services Marketing: Concepts, Strategies, and Cases	658.8 HOF Services Marketing: Concepts, Strategies, and Cases	658.8 HOF Services Marketing: Concepts, Strategies, and Cases	Next

includes: Index

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