Services Marketing: Concepts, Strategies, and Cases

By:

Hoffman, Douglas. K

Contributor(s):

Bateson,John E

Material type: Text

TextPublication details: Boston Cengage Learning 2017Edition: 5th edDescription: xv, 458.: ill., 25cmISBN:

978-1-285-42978-6

DDC classification:

658.8 HOF

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Books, Booklets, Workbooks	TIA DAR ES SALAAM GENERAL COLLECTION NEW LIBRARY	658.8 HOF (Browse shelf(Opens below))	Available	00009815
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Previous	658.8 HAR Mapping the shift in business development services :Making market work for the poor	658.8 HAR Mapping the shift in business development services :Making market work for the poor	658.8 HAR Mapping the shift in business development services :Making market work for the poor	658.8 HOF Services Marketing: Concepts, Strategies, and Cases	658.8 JAU Services: Marketing, Operations, and Management	658.8 JOB Selling and Sales Management	658.8 KOT Principles of Marketing	Next

includes: Index

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