Essentials of Services Marketing

By:

Wirtz, Jochen

Contributor(s):

Lovelock, Christopher

Material type: Text

TextPublication details: Harlow Pearson 2018Description: xxxii,670p.:ill.col.,28cmISBN:

978-1-292-08995-9

DDC classification:

658.8

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Books, Booklets, Workbooks	TIA DAR ES SALAAM SPECIAL RESERVE NEW LIBRARY	658.8 WIR (Browse shelf(Opens below))	Available	00010431
Books, Booklets, Workbooks	TIA DAR ES SALAAM GENERAL COLLECTION NEW LIBRARY	658.8 WIR (Browse shelf(Opens below))	Available	00009829
Books, Booklets, Workbooks	TIA DAR ES SALAAM GENERAL COLLECTION NEW LIBRARY	658.8 WIR (Browse shelf(Opens below))	Available	00009831
Books, Booklets, Workbooks	TIA DAR ES SALAAM SPECIAL RESERVE OLD LIBRARY	658.8 WIR (Browse shelf(Opens below))	Available	00003902
Books, Booklets, Workbooks	TIA DAR ES SALAAM GENERAL COLLECTION NEW LIBRARY	658.8 WIR (Browse shelf(Opens below))	Available	00003792
Books, Booklets, Workbooks	TIA DAR ES SALAAM GENERAL COLLECTION NEW LIBRARY	658.8 WIR (Browse shelf(Opens below))	Available	00003793
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Previous	658.8 WIL Services Marketing: Integrating Customer Focus Across the Firm	658.8 WIL Services Marketing: Integrating Customer Focus Across the Firm	658.8 WIR Essentials of Services Marketing	658.8 WIR Essentials of Services Marketing	658.8 ZEI Services Marketing: Integrating Customer Focus Across the Firm	658.8 ZEI Services Marketing: Integrating Customer Focus Across the Firm	658.8002467 JAR Marketing for Manufacturers: why 80% of small to mid-size manufacturers mismanage their marketing, and what to do about it!	Next

Includes Glossary and Index

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