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Services Marketing: Intergrating Customer Focus Across the Firm

By: Contributor(s): Material type: TextTextPublication details: New York McGraw Hill Education 2016Edition: 3rd edDescription: xviii, 538p.; ill.; Include Index, 26cmISBN:
  • 978-0-0771-6931-2
DDC classification:
  • 658.8 WIL
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