Principles of Marketing

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: Harlow Pearson 2021Edition: 18th edDescription: 728p.:ill.,27.5cmISBN:

978-1-292-34113-2

DDC classification:

658.8 KOT

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Includes Glossary, References and Index

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