TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithlleshwar
TI  - Marketing Management: A south Asian Perspective
SN  - 978-81-317-1683-0
U1  - 658.8 KOT 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley
N1  - Includes Bibliographical References, Glossary and Index
ER  -