Etzel,Michael.J <br/><br/>
Marketing 

 - 13th ed 
 - New York  McGraw-Hill  2004 
 - 650p.:ill.27cm 
<br/><br/> Includes: Grossary and index, 
<br/><br/><label>ISBN: </label>0-07-121455-0 
<br/><br/><label>Dewey Class. No.: </label>658.8