TY  - BOOK
AU  - Etzel,Michael.J
AU  - Walker Bruce J
AU  - Stanton William J
TI  - Marketing
SN  - 0-07-121455-0
U1  - 658.8  
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
N1  - Includes: Grossary and index
ER  -