Baker, Michael. J. <br/><br/>
Marketing: An Introductory Text 

 - 4th ed 
 - London  Macmillan Publisher  1985 
 - xxii, 503p.: ill., 23cm 
<br/><br/> Includes: Index 
<br/><br/><label>ISBN: </label>0-333-39100-4 
<br/><br/><label>Dewey Class. No.: </label>658.8