Rossiter, John R. <br/><br/>
Marketing Communications: Theory and Applications 

 - Australia  Pearson Education  2005 
 - xviii, 500p., ill., 25cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>978-1-74103-269-7 
<br/><br/><label>Dewey Class. No.: </label>658.802