Kotler, Philip. <br/><br/>
Principles of Marketing 

 - 14th ed 
 - Boston  Pearson  2012 
 - 136p.: ill., 27cm 
<br/><br/> Includes: Index 
<br/><br/><label>ISBN: </label>0-273-75243-X 
<br/><br/><label>Dewey Class. No.: </label>658.8