PETER, J. Paul <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 7th ed. 
 - Boston  McGraw-Hill/ Irwin  2005 
 - xxv, 515p.: ill. 25cm. 
<br/><br/> Includes:Glossary, Name and  Subject Indexes 
<br/><br/><label>ISBN: </label>0-07-111177-8 
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET