TY - BOOK AU - Bartlett, Christopher A. AU - Ghoshal, Sumantra AU - Birkinshaw, Julian TI - Transnational management : text cases and readings in cross border management SN - 978-0-07-248276-1 U1 - 658.049 BAR 4th ed PY - 2004/// CY - Boston PB - McGraw Hill ER -