Aaker, David. A. <br/><br/>
Strategic Market Management 

 - 5th ed. 
 - New York  John Wiley&son  1998 
 - xiv, 330p.: ill., 22cm 
<br/><br/> Includes: Index  
<br/><br/><label>ISBN: </label>0-471-17743-1 
<br/><br/><label>Dewey Class. No.: </label>658.8