KORTLER, Philip <br/><br/>
Marketing management 

 - 14th ed. 
 - Harlow  Pearson Education limited  2012 
<br/><br/> includes index and illustration 
<br/><br/><label>ISBN: </label>978-0-273-75336-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT Lending, shelf no 17