Mcdaniel, Carl,     <br/><br/>
Introduction to Marketing 

 - 10th ed. 
 - Australia  South-Western  2009 
 - xxvii, 708p.: ill., 27cm 
<br/><br/> Includes: Index 
<br/><br/><label>ISBN: </label>978-0-324-59931-2 
<br/><br/><label>Dewey Class. No.: </label>658.8