TY  - BOOK
AU  - Mcdaniel, Carl,    
AU  - Lamb, Charles. W.
AU  - Hair, Joseph. F.
TI  - Introduction to Marketing
SN  - 978-0-324-59931-2
U1  - 658.8  
PY  - 2009///
CY  - Australia
PB  - South-Western
N1  - Includes: Index
ER  -