Randall, Geoffrey <br/><br/>
Principles of Marketing 

 - 2nd ed. 
 - Australia  Thomson Learning  2001 
 - xiii,310p.:ill., 24cm 
<br/><br/> Includes Bibliography and Index 
<br/><br/><label>ISBN: </label>1-86152-668-7 
<br/><br/><label>Standard No.: </label>   
<br/><br/><label>Dewey Class. No.: </label>658.8