Blythe, Jim <br/><br/>
Principle & Practice of Marketing 

 - 3rd ed. 
 - London  SAGE  2014 
 - xxvii, 772p.: ill., 26cm 
<br/><br/> includes: Index 
<br/><br/><label>ISBN: </label>978-1-4462-7400-2 
<br/><br/><label>Dewey Class. No.: </label>658.8