TY  - BOOK
AU  - Bateson, John. E. G.     
AU  - Hoffman, K. Douglas.
TI  - Managing Services Marketing: Text and Readings
SN  - 0-03-022519-1
U1  - 658.84  
PY  - 1999///
CY  - Australia 
PB  - Thomson
N1  - Includes: Index
ER  -