Kumar, V.  <br/><br/>
Marketing Research 

 - 13th ed. 
 - Hoboken  John Wiley and Sons  2019 
 -  xxiii, 731p.ill.,24cm. 
<br/><br/> Includes: bibliographical References and Index 
<br/><br/><label>ISBN: </label>978-1-119-49758-5 
<br/><br/><label>Dewey Class. No.: </label>658.83 KUM