TY  - BOOK
AU  - Kumar, V. 
AU  - Leone, Robert P.
AU  - Aaker, David A.
ED  - Day, George S.
TI  - Marketing Research
SN  - 978-1-119-49758-5
U1  - 658.83 KUM 
PY  - 2019///
CY  - Hoboken
PB  - John Wiley and Sons
N1  - Includes: bibliographical References and Index
ER  -