TY  - BOOK
AU  - Wilson, Alan (et al...)
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 978-1-5268-4780-5
U1  - 658.8 WIL 
PY  - 2021///
CY  - London
PB  - McGraw-Hill
N1  - Includes Bibliographical References and Index
ER  -