Baker, Michael. J. <br/><br/>
Marketing Theory: A Student Text. 

 - 2nd ed. 
 - Los Angeles  SAGE  2010 
 - xvii, 428p.: ill., 23cm 
<br/><br/> Includes: Bibliographic References. 
<br/><br/><label>ISBN: </label>978-1-84920-466-8 
<br/><br/><label>Dewey Class. No.: </label>658.8