TY  - BOOK
AU  - Baker, Michael. J.
AU  - Saren, Michael.
TI  - Marketing Theory: A Student Text
SN  - 978-1-84920-466-8
U1  - 658.8 
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
N1  - Includes: Bibliographic References
ER  -