Zikmund, Willium. G. <br/><br/>
Essentials of Marketing Research 

 - 3rd ed. 
 - South- Western  Australia  2007 
 - xvii, 414p.: ill., 27cm 
<br/><br/> Includes: Bibliographical References and Index  
<br/><br/><label>ISBN: </label>978-0-324-54827-3 
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIK