TY  - BOOK
AU  - Zikmund, Willium. G.
AU  - Babin, Barry. J.
TI  - Essentials of Marketing Research
SN  - 978-0-324-54827-3
U1  - 658.83 ZIK 
PY  - 2007///
CY  - South- Western
PB  - Australia
N1  - Includes: Bibliographical References and Index
ER  -