TY  - BOOK
AU  - Rosenbaum-Elliott, Richard
AU  - Percy, Larry
AU  - Pervan, Simon
TI  - Strategic Brand Management
SN  - 9788-0-19-879780-7
U1  - 658.827 ROS 
PY  - 2018///
CY  - United Kingdom
PB  - Oxford University Press
N1  - Includes References and Index
ER  -