TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
TI  - Essentials of Services Marketing
SN  - 978-1-292-08995-9
U1  - 658.8 
PY  - 2018///
CY  - Harlow
PB  - Pearson
N1  - Includes Glossary and Index
ER  -