Kotler, Philip. <br/><br/>
Principles of Marketing. 

 - 18th ed. 
 - Harlow  pearson  2021 
 - 608p.: ill. 27cm. 
<br/><br/> include : reference and index. 
<br/><br/><label>ISBN: </label>978-1-292-34113-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT