TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Opresnik,Marc, Oliver
TI  - Principles of Marketing
SN  - 978-1-292-34113-2
U1  - 658.8 KOT 
PY  - 2021///
CY  - Harlow
PB  - pearson
N1  - include : reference and index
ER  -