TY  - BOOK
AU  - VARSHNEY, R. L
AU  - BHATTACHARYYA, B
TI  - International Marketing Management: An Indian Perspective
SN  - 81-8054-467-2
U1  - 658.84 VAR 
PY  - 2008///
CY  - New Delhi
PB  - Sultan Chand & Sons
ER  -