AAKER, A. David <br/><br/>
Marketing Research 

 - 8th Ed. 
 - New Jersey  John Wiley & Sons  2004 
 -  xvii, 774p., ill., 25cm 
<br/><br/> Including Index 
<br/><br/><label>ISBN: </label>0-471-45168-1 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK