TY  - BOOK
AU  - AAKER, A. David
AU  - KUMAR, V
AU  - DAY, G. S
TI  - Marketing Research
SN  - 0-471-45168-1
U1  - 658.83 AAK 
PY  - 2004///
CY  - New Jersey
PB  - John Wiley & Sons
N1  - Including Index
ER  -