TY  - BOOK
AU  - AAKER, David A.
AU  - KUMAR, V
AU  - DAY, G. S
TI  - Marketing Research
SN  - 9971-51-389-7
U1  - 658.83 AAK 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons, Inc
N1  - Including Index
ER  -