BOYD, Harper W. <br/><br/>
Marketing Research: text and cases 

 - 7th Ed. 
 - New Delhi  Richard D. Irwin, Inc  2001 
 -  xv, 816p., ill., 24cm 
<br/><br/> Including Index 
<br/><br/><label>ISBN: </label>81-85386-16-1 
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY