TY  - BOOK
AU  - BOYD, Harper W.
AU  - WESTFALL, Ralph
AU  - STASCH, Stanley F.
TI  - Marketing Research: text and cases
SN  - 81-85386-16-1
U1  - 658.83 BOY 
PY  - 2001///
CY  - New Delhi
PB  - Richard D. Irwin, Inc
N1  - Including Index
ER  -