Kotler,Philip <br/><br/>
Principles of Marketing 

 - 9th ed 
 - New York  Prentice hall international inc.  2001 
 - xv,780p.: ill.,27cm. 
<br/><br/><label>ISBN: </label>0-13-028329-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT